---
title: Dr. Beth Marcus - STEM Squared Summit Guest Innovator
description: App developer, entrepreneur and high-tech industry maven Dr. Beth Marcus shares her personal story of falling in love with science as a kid in NYC
---

[![Logo.jpg](https://www.knowatom.com/hs-fs/hubfs/know-Atom/Logo.jpg?width=222&height=58&name=Logo.jpg "Logo.jpg")](https://www.knowatom.com/)

# Watch: STEM Squared Summit Guest Innovator: Dr. Beth Marcus

Embrace messiness, embrace the challenge, fail easily and often.

— Dr. Beth Marcus

![banner-arrow.png](https://www.knowatom.com/hs-fs/hubfs/banner-arrow.png?width=90&name=banner-arrow.png "banner-arrow.png")

### WATCH THE VIDEO NOW

[![key takeaways](https://no-cache.hubspot.com/cta/default/347944/88de882b-79a6-4b44-b19a-496827d4695b.png)](https://cta-redirect.hubspot.com/cta/redirect/347944/88de882b-79a6-4b44-b19a-496827d4695b)

## What You'll Learn:

- About how arts and STEM are not that different
- Dr. Marcus's higher ed experience, from building bikes at MIT to digging up archaeological findings in the West Indies
- The products she's pioneered from joysticks to dogwear

![About-The-Speaker-banner.jpg](https://www.knowatom.com/hs-fs/hubfs/About-The-Speaker-banner.jpg?width=1366&name=About-The-Speaker-banner.jpg "About-The-Speaker-banner.jpg")

## About The Speaker

![bethmarcus-332500-edited.png](https://www.knowatom.com/hs-fs/hubfs/bethmarcus-332500-edited.png?width=96&name=bethmarcus-332500-edited.png "bethmarcus-332500-edited.png")

### Dr. Beth Marcus

CEO, Playrific Inc.

App developer, entrepreneur and high-tech industry maven Dr. Beth Marcus shares her personal story of falling in love with science as a kid in New York City, and how that love motivated her to found a series of companies harnessing her love of STEM.

Dr. Marcus is currently the CEO and Founder of Playrific, Inc., developers of apps kids love for premium kid-facing consumer brands. She has more than 30 technology and medical technology patents to her credit, has been extensively published, is a seasoned public speaker at venues such as CES, and is a respected business/ technology consultant.

Embrace messiness, embrace the challenge, fail easily and often, and teach your children that failure is part of learning and it's important.

### —Dr. Beth Marcus

[![knowatom-logo.svg](https://www.knowatom.com/hs-fs/file-679537819-svg/images/knowatom-logo.svg "knowatom-logo.svg")](https://www.knowatom.com/)

---

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